One of the main destinations for Brazilian footwear abroad, Colombia receives, on June 6 to 8, another trade mission from Brazilian Footwear. This time in the city of Bogotá, the opportunity combines commercial and image promotion actions, with a preparatory seminar on the Colombian market, photocall - a relationship event with the local press - and a showroom in a hotel at the Colombian capital. One of the differentials of the event is matchmaking, a format of rounds that cross the needs of buyers with the offers of exhibitors, bringing greater assertiveness to the business. 

Potential

In addition to being a target market for Brazilian footwear, through Brazilian Footwear, Colombia is a country with a growing economy. After growing by 7.8% in 2021, the country recorded a 2.9% increase in GDP in 2022. Last year, Colombia imported more than 77 million pairs, 15% more than the previous year, which points to the growth in footwear consumption in that country. From Brazil, which is the second main origin of footwear imported by Colombia, more than 10 million pairs were imported, 13% of the market share.