About the brand
365 SOFT is the youngest brand of the Parô group, born from a market need for high quality products, for women who prioritize well-being, who move and move the world and therefore do not give up comfort, every day of the day. . all. On a research trip to New York in 2019, our creative team noticed how in the foreign market there are several options for products all in leather and with technology that help in the fit and quality in the use of a product with such, we realized that the domestic market There was no such type of footwear with classic design but modern, so there was no doubt that a new brand was born there. On this same trip we decided on the name of our new baby, 365days, an explanatory name so that there is no doubt that our product was designed for every day of the year, all day long.
