BY COOL, a brand created in 2019, was founded by the PARÔ GROUP, a company with know-how in footwear in the women's segment. The brand is fashion and follows a world trend with a high quality standard in exclusive leather products. But we go beyond the brand, we are a lifestyle, young people with determination and inspiration through our creativity and authorship.
WE MAKE ART - THE COOL CAMPAIGN WHERE IT SHOWS THE ART OF MAKING FOOTWEAR.
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