About the brand

An exhilarating jungle safari can kick off in the living room. Just a potted plant and some cuddly toys will do the trick. At the playground, a sand pit awaits, ready to whisk you away to Japan. In the bedroom, a makeshift boat navigating turbulent seas is born from a small table and a few cushions. This is childhood. Where life and imagination intertwine, the extraordinary moments can happen at any time. The little one’s eyes always see far more wonders than tired adult ones can behold. This is a time whose value cannot be measured. Memories that lead us throughout life. Moments that eternally light up our smiles. Something so profound that it begs the question: everything must be done to ensure childhood remains truly childhood which has to be protected and enlightened. At Novopé, we are into all of this, as specialists in footwear and accessories for the little ones, we live the childhood’s world. Our products have the beauty inspired by those early years. They bring the comfort to run to infinity and beyond. The enchantment is crafted through our passion for every detail. We exist to turn tiny steps into great moments of happiness, the joy propels us and fuels our energy. Childhood has its time, and it is too brief! So, without overcomplicating things, let us allow children to relish every cotton candy, superhero and bedtime stories. This is how we will see each generation embrace the most magical time a human can live. Novopé. A new generation of happiness.